About W2B
Real estate projects are long-term investments, involve significant costs, and create a legacy that lasts for decades. We take this commitment seriously.
VISION
Become the most trustworthy, high quality consultancy and management firm in the real estate industry, admired by our values, how we build relationships and put people at the center of what we do.
MISSION
Help clients make the right decisions and be successful in all their endeavors, while supporting a sustainable life-cycle for all parties involved.
VALUES
Honesty. Commitment. Quality.
About Us
We collaborate with different industry experts and our founding partners bring years of experience and a hands-on approach, being personally involved in all projects.

Alan Ricardo
CREA 5062103482
Alan Ricardo has over 25 years of experience in project management and construction, with deep technical knowledge of the industry. He graduated in civil engineering from Mackenzie University and took a post-graduation course in construction development & project management. He is also PMP certified.
Alan started his career working for a MEP (Mechanical, Electrical, Plumbing) contractor, which gave him practical and on-site experience. His knowledge in several disciplines and how they integrate in the field gave him the opportunity to manage large-scale construction projects such as residential buildings, hotels, sports centers, shopping centers and retail stores. Among the list of clients that he worked for are: Birmann SA, Warapuru Resort, Leroy Merlin, Grupo Iguatemi, Flamboyant Shopping, Bradesco.
Alan is a founding partner of W2B and acts as its executive director since 2018, applying his technical knowledge in the high-end residential industry. The sustainable, 100% organic growth and the recurrence of clients demonstrates the excellence and commitment delivered in each W2B project.

Carolina Foley
CAU A82844-0
Carolina Foley has over 20 years of experience in the real estate industry, having worked in all phases of its life-cycle. She brings strong ability to connect the physical space with strategic objectives of each client’s business, having a unique user experience eye.
She graduated in architecture and urbanism from Mackenzie University, took a post-graduation course in project management and took specific courses in leadership, strategic planning and real estate investments. She is PMP, LEED GA and PROSCI certified.
Carolina worked in different companies, leading projects for Brazilian and international clients in several segments. Some of her main clients were Petrobrás, Credicitrus, Barclays, Google and Johnson & Johnson. Her latest experience was to structure and lead the global real estate area at Nubank. During her 5-year tenure, she went through the different phases of the companies’ exponential growth and brand positioning - from a start-up to a consolidated Tech Company.


